Minority Report shot analysis

This medium close up shot shows the audience that there are a lot of people on the hunt for Tom Cruise's character. This could suggest that they want him quite desperately and it's almost an emergency which make the whole atmosphere quite serious and tense. It also gives us a chance to see the characters' emotions, which is desperate and serious.

This establishing shot with Tom Cruise's character in the corner shows that the local area is quite derelict and abandoned. Also, it seems that Tom Cruise's character knows this area well so this could imply that he's had to hide there before when being chased. This could lead to further interpretation that maybe he's been sleeping rough ever since he's been a fugitive. Also, since he seems to have a clear strategy in his head, this could show that he's very experienced in running and hiding whilst in pursuit. This could elude to the fact that this is not the first time he's been chased by the authorities which could then lead the audience to think 'when has this happened before and why?' They then want to continue watching. The size of the car in this shot in comparison to Tom Cruise's character could show that he feels everything is a lot bigger than him and he feels very small being on his own, even though he seems to know what he's doing.

This close up shot of Tom Cruise's character's face shows his full emotions. In this shot he looks tired and a bit irritated, and it's possible he's looking at someone else which could elude to the fact that he's thinking of giving up running away because he has a certain look in his eye which could suggest sadness or despair/panic. He also has his mouth slightly open which could mean that he's about to speak or he's breathing heavily, as a result of being out of breath or scared. 

Different Camera Shots

 This is a medium shot to show the character's upper torso and to introduce the audience to the character.

 This is another medium shot, just enough space to fit both characters in and to give the audience a clear idea of what is going on.

 This is a wide shot to show the audience which direction the character is walking in and gives the audience a head start as to what is about to happen.

This is a two shot, specifically to show the contrast between the two characters' expressions and emotions and actions. It is clear in this photo that the boy on the right is angry with the boy on the left.

This tilt up shot is to emphasize the height that the two characters are standing at and it almost exaggerates it and makes the situation seem more dangerous and tense. It also manages to capture the action happening between the characters which is that the taller boy is pushing the shorter boy up against the railings/banister.

This tilt down shot again exaggerates the height from which this person has fallen and makes them seem weak and alone and is very clear to the audience that this person is dead.

This penultimate over the shoulder shot tells the audience that the boy was pushed by the other boy as a result of anger and now he is looking at him but we don't know what his facial expression is. Contemplation? Guilt? Happiness? 

This final close up shot reveals to the audience that the boy was caught for what he did and arrested and put in prison. It shows his facial expression which is quite vacant with sad, desperate eyes.

Key Concept Analysis

This is a print advertisement for one of McDonalds' new burgers, the Clubhouse.

Language: The first thing that made me realise that this is an advert is the logo in the bottom right corner and the infamous McDonalds slogan 'I'm lovin' it'. There isn't really anything else that's been used to indicate what restaurant the advert is for because this year, as McDonalds celebrates its 40th anniversary, everyone instantly recognises the golden arches. The main text is only 5 words long but the way it's laid out is enough to make people want to eat it. Firstly the word 'new' is on top of a yellow circle and yellow contrasts with red so it makes the word stand out more. Secondly, the name of the burger, 'Clubhouse' could relate to an actual clubhouse and when you think of a clubhouse, you usually think of loads of people packed into one place, and so maybe that's what they had in mind, to have loads of flavour packed into one burger. Also, the word 'more' has 3 extra m's than it should and this is because a typical noise you make when you enjoy food is 'Mmm' so therefore that is why they used it. Finally the phrase 'more to love' shows nothing more than there is simply more in this burger than a regular cheeseburger at McDonalds. The image of the burger clearly shows some bacon which has been made to look like a tongue licking its lips. I think they've done this because if this effect hadn't been used, then it would be less obvious that there was bacon in this and it would look just like a regular cheeseburger so no one would really know the difference and would opt for a cheeseburger. Also, it implies that you will also be licking your lips when you eat it because it's so tasty.

Institution: The major institution behind this advert is McDonalds, a fast food chain of restaurants which has just celebrated its 40th anniversary. The words 'more to love' could show that they're trying to imply that they have more food and more quality than other fast food restaurants e.g. Burger King, KFC, Subway, Pizza Hut, etc.

Audience: I think this advert is aimed at regular customers of McDonalds since they will know what it means when it says 'more to love'. They will know what you can get at McDonalds on a day to day basis and so by seeing that phrase they will know that there is something different to try to what they usually order. I think the age range would vary from 10 - 50 because older people are more aware of the health risks of eating fast food and their health is more at risk. I think the gender percentage is 60% male and 40% female because in my opinion females care more about their health and their weight and body.

Representation: Although there are no people in this advert, the single picture of a burger rammed with bacon, cheese and fake beef supports the general stereotype that people who regularly eat McDonalds are overweight and because the burger is very big, it could be being used to represent a general customer of McDonalds and what they look like.